MPEG-V step #2: A Call for Technology Proposal for Standards in Virtual Worlds

Here’s an update on MPEG-V – our efforts to create standards for virtual worlds and real worlds (as you may recall I’m involved in Metaverse1 which is one of the leading forces behind MPEG-V).Here is our time table:Step Status Due Date Description1 Done 2008/10/17 Final version of Requirements / Call for Proposals2 Now 2009/01/28 Proposals … Continue reading MPEG-V step #2: A Call for Technology Proposal for Standards in Virtual Worlds

Brands in Second Life – a good example – Orange Island

In an earlier post, I spoke about Brand - Why the came and why they left. One brand that really care about heir brand is Orange.Orange, a key brand of France Telecom Group, is running Orange-Island.A key factor in their program is an holistic approach to the new media that embrace community and creation.Their creation … Continue reading Brands in Second Life – a good example – Orange Island