Friday, December 02, 2011

13-Dec-2011: The University of Hong Kong: Identity 3D3C: Confronting the Security and Privacy, Challenges in Virtual Worlds




                          ** Seminar **

     Department of Computer Science
       The University of Hong Kong
___________________________________________________________________

Title:       Identity 3D3C: Confronting the Security and Privacy
             Challenges in Virtual Worlds

Speaker:     Dr Yesha Sivan
             Head of Information Systems Program
             School of Management and Economy
             Tel-Aviv-Yaffo Academic College

Date & Time: December 13, 2011, Tuesday, 2:00pm

Venue:       Room 313, Chow Yei Ching Building,
             The University of Hong Kong


Abstract:

Virtual worlds are an emerging medium that is constantly creeping into 
the enterprise. Following the huge success of such gaming worlds as 
World of Warcraft, The Sims, and others, terms like 3D, avatars, chat, 
and real money are rising from the marketing department, operations, and 
product development. The drive to save travel costs and the need to gain 
new customers and retain current ones push this trend even further.  To 
distance virtual worlds from the gaming worlds, coined the term “3D3C,” 
to indicate that a real virtual world is an aggregate of four factors 
(3D, Community, Creation, and Commerce).
Initial enterprise uses of virtual worlds include collab¬oration 
(internally and externally), product design and feedback, marketing of 
products, participation in virtual shows and exhibitions, and — with 
growing intensity — general experimentation. But while virtual worlds 
present new business opportunities, they also pose new IT threats:
• For faster access, virtual worlds use different ports and protocols
  than Web sites and thus present firewall issues.
• Some worlds allow code to run in them, which raises the risks of
  malicious code.
• When customers “chat” with an enterprise rep, they may reveal private
  information. Who stores this information, and how?
• Some worlds allow video to be broadcast inside the world. Cameras
  left on can transmit to the outside world.
• Your brand and corporate image can spread virtually. Who will protect
  it?
The security and privacy issues raised by virtual worlds revolve around 
one key factor: identity. Over the last few years, I have been fortunate 
enough to initiate and participate in several efforts to develop 
standards for 3D3C virtual worlds. Repeatedly during these efforts, 
terms like privacy, authentication, trust, rights, tracking, security, 
and other related terms came up as a necessary core to virtual worlds. 
For the sake of brevity, my colleagues and I chose “identity” as the 
term to mark these related terms.
The talk will start with  these challenge as a starting point : Security 
of Audience, Anonymity, Virtual Goods, and Scams.
We will conclude with a discussion on a broad research agenda in the field.

About the Speaker:

Dr. Yesha Sivan is the head of the Information Systems Program 
(http://is.mta.ac.il) at the School of Management and Economy at the 
Tel-Aviv-Yaffo academic college (http://www.mta.ac.il). He is also the 
founder of Metaverse Labs (MVL) - a leading think tank focusing on 
connecting virtual and real worlds. Dr. Sivan professional experience 
includes developing and deploying innovative solutions for corporate, 
hi-tech, government, and defense environments (see for example: the 
Harvard 9-Keys for Knowledge Infrastructure). He published numerous 
papers in the areas of Strategy and IT, knowledge, 3D3C virtual worlds, 
and standards. Dr. Sivan received his doctorate from Harvard University. 
His avatar is Dera Kit, and his blog ishttp://www.dryesha.com. He has 
taught EMBA, MBA, engineering and design in the areas of strategic value 
of IT, the emergence of virtual worlds, and software development in 
virtual worlds.


All are Welcome!
Tel: 2859 2180 for enquiries
http://www.cs.hku.hk/seminars/