Monday, May 25, 2009
Friday, May 22, 2009
A new Cutter IT E-Mail Advisor that I wrote. Posted as is.
20 May 2009
IT managers need to have a split personality: they must be both conservative and innovative. On the one hand, they have to maintain older systems and keep current processes working smoothly. On the other hand, they have to continually examine new IT technologies that can alter the business. Around 1990, a "game-changing" technology, the Internet, emerged. New businesses that embraced the Internet in innovative ways -- such as eBay, Amazon, and Google -- thrived. However, companies that failed to embrace the Internet early -- such as Tower Records, Barnes & Noble, and Rand McNally -- were less fortunate. Tower closed, Barnes & Noble missed the online business that now belongs to Amazon, and Rand McNally failed to capture the online mapping business.
In the IT field, we have a technology shift of the magnitude of the Internet once every 10-20 years. Such paradigmatic shifts can break older firms, reshape entire industries, and create enormous value and wealth. Missing such a shift, however, can be detrimental to businesses and IT suppliers alike. Consider the shift from mainframe computers to minicomputers (which IBM missed and Digital captured), from minicomputers to PCs (which Digital missed and Compaq captured), and from PCs to the network computer (which Microsoft missed and Google captured).
I maintain that real virtual worlds will, in due course, offer such a paradigm shift. What we see now, with Second Life (SL), World of Warcraft (WoW), Club Penguin, and more than 100 other worlds, is just a beginning. I use the adjective "real" to distance virtual worlds from the gaming worlds. "Real" hints at a much more far-reaching potential. While today virtual worlds are used mostly for games and fun, real virtual worlds have the potential to alter our lives.
I define a real virtual world as an aggregate of the following four factors (for more on these factors, see " Identity 3D3C: Confronting the Security and Privacy Challenges in Virtual Worlds," Cutter IT Journal, Vol. 22, No. 4):
What I have also learned in the last two years in the field is that only hands-on experience by IT leaders inside the enterprise can pave the way to valuable and timely use of virtual worlds. Just reading about virtual worlds will not give you the visceral feel of the new medium. I call this hands-on approach "active research."
Following is my 10-day recipe for a good active research stage for virtual worlds.
1. Setup (1 day).
a. Select an internal service that connects people in the organization. (it will be mostly likely marketing related or something that has to do with collaboration).
b. Plan for at least a six-month period. (Things take time, and you need the time to learn).
c. Appoint an IT project leader; make sure you have a business leader. The IT project leader and the business leader should meet weekly to manage the project.
2. Explore worlds (1 day per world).
Open an account in the following worlds:
a. IMVU. Buy credits; get the adult pass. Join some groups. Buy items. Hire a designer to create a shirt with the logo of your firm. Buy IMVU credit from alternate sources (e.g., www.imvu-credit.com/).
b. WoW. Play a bit (just a bit -- this could be addictive!).
c. Second Life. Go through the training island. Visit NASA, a club (any), and a furniture store (any). Buy land in the main land and position a small house. Furnish it with things you have purchased.
d. Qwaq Forums. This is more for business collaboration. No money here. Less complex than Second Life.
3. Start exploring 3D3C factors (1 day per factor)
a. 3D. Use Google SketchUp to build a sample home; use Blender to build a small 3D logo for the project.
b. Community. Open a user account in Facebook. Organize an event for employees using Facebook. Appoint officers. Understand Facebook infrastructure, as well as Open Social (Google).
c. Creation. Find a 3D tool for Facebook, such as Scene Caster, Mini Life, or Lively and create a 3D space for yourself. Read about how open/joint development works.
d. Commerce. Explore PayPal and eBay; buy and sell something. Explore various payment methods: credit cards, store cards, SMS, and phone.
4. Share experiences and brainstorm for pilot internal projects (1 day)
a. Prepare a brainstorming day. Gather lessons learned and initial ideas. Invite both business people and IT people. Prepare to show concrete demos of what you have done. Encourage people to come up with their own creative suggestions. While I have heard many ideas, I'm still surprised by the creative concepts people generate when presented with virtual world opportunities.
b. Conduct the brainstorming day. Generate several options. Do both a business analysis (what should be done) and a technical analysis (how it could be done).
I welcome your comments on this issue of the Cutter IT E-Mail Advisor and encourage you to send your insights on the market in general to email@example.com.
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Tuesday, May 19, 2009
Sunday, May 17, 2009
May 31: Second Life Israel hosts Israel’s 61st birthday with opening of ‘Israeli Entrepreneurial Spirit’ exhibition
What: Israel’s 61st birthday Second Life Israel
What 2: I will kindly invited to as the "guest of honor" and talk about "Israel, entrepreneurship, and Virtual Worlds."
Here's the official note:
In honor of Israel’s 61st birthday Second Life Israel will be opening an exhibit titled ‘The Israeli entrepreneurial Spirit’ showcasing some of Israel’s finest innovations in a variety of fields. The exhibit’s opening will feature technology expert and Metaverse Labs Founder Dr. Yesha Sivan as its guest of honor. The event will take place in SL Israel on Sunday May 31st at 10 AM SLT (1 PM NYC, 8 PM Jerusalem time).Second Life Israel was launched January 2007 and since then has consistently ranked as one of the top Israel and Jewish sites in Second Life. SL Israel offers Second Life’s millions of members the ability to teleport instantly into the virtual Israel, and to explore a country that is fun and educational, ancient and modern, imaginative and real. There is a tourism information spot for those interested in a real life visit to Israel. Other major sites on SL Israel include the holy sites of the 3 major monotheistic religions, the Tel Aviv Promenade with the Opera House and Dizingoff Fountain, the Dead Sea and mud baths, the Eilat Underwater Observatory, and the Roman Amphitheater in Caesarea.
The Israeli Entrepreneurial Spirit highlights 17 leading Israeli companies in the social, environmental, medical and technological fields. Each of these companies represents the best in Israeli innovation, making a difference in ways that better their communities and the lives of people from around the world. This exhibit is a natural fit for Israel, long described as a second ‘Silicon Valley,’ and Second Life’s technologically savvy membership.
Dr. Yesha Sivan is the founder of Metaverse Labs, and has consulted on technologies for knowledge infrastructures to many companies based in Israel and around the world. His field of expertise is the linking of second life and real life. Dr Sivan received his PhD from Harvard University and teaches at the Software Engineering Department of Shenkar College of Engineering and Design. He has previously taught at Bar Ilan and Tel Aviv University. For the event opening Dr. Sivan will speak about ‘Israel, entrepreneurship, and Virtual Worlds.’ He will then take questions from the audience.
Following Dr. Sivan’s address and the subsequent question and answer session there will be a ribbon cutting ceremony for the exhibit and Israeli music will be played on a dance floor. There will be a chance to speak to representatives of companies that choose to send someone to represent them at the event.
For additional information
Chaim Landau, SL Israel Founder
Tel: 972-54-753-9943, Email: SLisrael8@gmail.com
Who we are: SL Israel, founded by Chaim Landau and assisted by Beth Brown, presents a complete and comprehensive Israel experience, both for the experienced sightseer and for the first time visitor. It aims to convey a variety of experiences about what Israel is all about, and to present the country in its complexity and diversity to a global audience.
Some past coverage on SL Israel
New York Blueprint
Saturday, May 09, 2009
Future of virtual reality. Amazing concept video. I love the touch of the details. It seems to take the usual Second Life Prims, textures, and giant objects to a new level. Have fun. Kind of a sad (or maybe not sad) ending... Watch in high quality.
A strange man uses holographic tools to build a world for the woman he loves. This is a short by filmmaker Bruce Branit known also as the co-creator of 405.
Friday, May 08, 2009
Wednesday, May 06, 2009
Sunday, May 03, 2009
Two movies for the price of one. First the nice Trailer of the new star Trek movie. Then, ALSO at the same time watching William Shatner as he watch the Trailer. Is he happy, is he sad?