Virtual worlds such as Second Life will become an indispensible business tool and vital to the strategy of any company intent on reaching out to the video-game generation, one of the world's leading consultancies has said.OK, it is part of a much larger report on on-line marketing. But still nice quote.
McKinsey & Company, the management consulting firm whose observations about corporate behaviour are closely watched, said that virtual worlds were on the cusp of a major expansion - particularly as a way to reach younger customers - and that companies were "ignoring them at their peril."
Thursday, May 08, 2008
We must all be doing something good if McKinsey, the top consulting company, is writing about virtual worlds. Times On-line reports on April 23: