IBM released its employee guidelines for virtual worlds today. The seven-page PDF outlines basic principles governing how to represent IBM in the virtual arena.This is a simple straight forward document that guide employees as to how to behave in the virtual world. All common sense both for the employees and IBM.
This is the intro of the document:
VIRTUAL WORLDS GUIDELINES FOR IBM EMPLOYEES
IBM believes that virtual worlds and other 3D Internet environments offer significant opportunity to our company, our clients and the world at large, as they evolve, grow in use and popularity, and become more integrated into many aspects of business and society. As an innovation-based company, IBM encourages employees to explore responsibly and to further the development of such new spaces of relationship-building, learning and collaboration. As we engage in these new environments, IBMers should follow and be guided first and foremost by our values and our Business Conduct Guidelines.
These Virtual Worlds Guidelines for IBM employees have been created to build upon those foundations and to address the some of the choices that individual IBMers may face in virtual worlds. These guidelines are not intended to address every situation you may encounter through use of a digital persona or personas. But reflecting as they do the input and expertise of a global team of experts--IBM’s Virtual Universe Community∗ --the guidelines are a good start at informing our collective engagement and exploration.